Everybody looks forward to the holidays. Almost nobody spends them the same way.
A young adult driving home to the Karoo. An extended family filling up the holiday house at the coast. Someone hosting their first Christmas in their own place, with friends who count as family. Same season, three completely different rooms.
So this campaign started with the space rather than the product. Home for the Holidays, Your Way takes a space-first approach: find the vibe of a setting first, then let the furniture live inside it. Each place gets its own temperature — a Karoo cottage in red, a beach house in orange, a sunlit coastal apartment in blue.
It also meant leaving behind the Christmas that gets imported every year. No snow, no fireplaces, no pine cones. Just hard summer light, aloes and proteas, terracotta and jute, and trees made from driftwood, bare branches and dried citrus. The holidays as we actually have them.
POSTERS
Three rooms, three climates, one line.
Blue is high and bright — glass, salt air, the sea doing all the talking. Orange is late afternoon, striped light falling across warm leather. Red is dry and still, whitewash and gravel and the veld running off behind the gate.
You should know where you are before you read a word.
CATALOGUE
The same room, now with a price in it. Nothing cools down to make space for the offer — the heat stays, the light stays, and the deal sits inside the scene rather than on top of it.
Inside is where you feel the texture. Leather warming in the sun, jute underfoot, terracotta, dried orange slices turning on a branch. Headlines run vertically down the page edge so the photography stays whole, and every section closes on the small things — a cushion, a lamp, a plant — because that's usually how a room actually starts.
Social
Mood first, then product, then white.
Four styled scenes carry the warmth; the last frame strips it all away so the entry price lands clean.
Motion
The light does the moving.
Same line, same lockup, three houses — and whichever one feels like yours, you land on the same frame.
One line, three temperatures, and a holiday that finally looks like ours.
