Most furniture retailers in South Africa look more or less the same. A lot of price, dense grids of product, not much sense of an actual home anywhere in it. So the idea I took to the client was a fairly simple one: lead with the life people want, not the discount.
These two pieces are the key visuals, not catalogue pages. They're the covers, the thing that sets the tone for the rest of the work that sits underneath them. The thinking behind them comes from how the better value retailers handle print, where the room comes first, the product sits inside it, and the price is just there when you need it.
There are two routes. Warm Human Moments is about real rooms rather than showrooms. Soft light, the furniture actually living in the space, a room that feels like someone spends time in it. Afro-Chic leans into OK Furniture being a South African brand with close to a decade behind it, so African design isn't styling on top, it's the starting point. Ndebele geometry, earthy tones with bold primaries, a bit of texture and layering.
Both keep the same quiet setup. One space, one line, Your Space. Your Way., with the price still there but no longer the loudest thing on the page.
The realignment is still in progress, so these are the two pieces I can share for now.
